{"id":53933,"date":"2026-09-08T14:59:07","date_gmt":"2026-09-08T12:59:07","guid":{"rendered":"https:\/\/partners.sngular.com\/atlassian\/?p=53933"},"modified":"2026-09-08T15:36:35","modified_gmt":"2026-09-08T13:36:35","slug":"modelo-ubp-atlassian-claves-cambios","status":"publish","type":"post","link":"https:\/\/partners.sngular.com\/atlassian\/modelo-ubp-atlassian-claves-cambios\/","title":{"rendered":"Modelo UBP de Atlassian: claves, impacto y c\u00f3mo prepararte antes de diciembre"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\">\n<div class=\"bloque-blog-head\">\n    <div class=\"bloque-blog-head-background\" style=\"background-image: url(https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-3-usage-needs-1147x771.webp);\">\n        <div class=\"bloque-blog-titulo\">\n            <h1 class=\"\" style=\"text-align: center\">Modelo UBP de Atlassian: claves, impacto y c\u00f3mo prepararte antes de diciembre<\/h1>\n        <\/div>\n    <\/div>\n    <div class=\"bloque-blog-info\">\n    <\/div>\n<\/div>\n\n<p><span data-path-to-node=\"16,0\">Atlassian adoptar\u00e1 el modelo de facturaci\u00f3n basado en consumo Usage-Based Pricing (UBP) el 3 de diciembre de 2026, transformando el esquema tradicional por usuario en mediciones por uso real<\/span><span data-path-to-node=\"16,2\">. Este cambio afecta directamente a herramientas como Jira, Confluence, Bitbucket y las funciones avanzadas de Inteligencia Artificial en Rovo<\/span><span data-path-to-node=\"16,4\">. Durante este periodo de transici\u00f3n, las empresas pueden monitorizar su gasto sin costes adicionales por exceso de uso, optimizando sus reglas de automatizaci\u00f3n y la gesti\u00f3n centralizada de recursos<\/span><span data-path-to-node=\"16,6\">. Desde Sngular ayudamos a las organizaciones a auditar sus entornos Cloud, ajustar cuotas incluidas y prevenir desviaciones presupuestarias antes de la fecha l\u00edmite<\/span><span data-path-to-node=\"16,8\">. Comprender los nuevos cr\u00e9ditos de Rovo, los pasos de automatizaci\u00f3n y la resoluci\u00f3n Zero-Touch permite a los equipos de TI mantener el control operativo y escalar sus plataformas de forma eficiente sin sorpresas en la factura final<\/span><span data-path-to-node=\"16,10\">.<\/span><\/p>\n<h2>\u00bfCu\u00e1ndo empezar\u00e1 Atlassian a cobrar por el uso de Rovo y cu\u00e1nto van a costar los cr\u00e9ditos?<\/h2>\n<p><span style=\"font-weight: 400;\">En los \u00faltimos meses, muchos de nuestros clientes nos han estado haciendo la misma pregunta: <\/span><b>\u00bfCu\u00e1ndo empezar\u00e1 Atlassian a cobrar por el uso de Rovo y cu\u00e1nto van a costar los cr\u00e9ditos?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Y es que, aunque no hace mucho que se anunci\u00f3 que Rovo ser\u00eda parte integrante de todos los planes de pago de las herramientas de Atlassian, el mercado de la IA generativa no ha dejado de moverse en la direcci\u00f3n contraria: las suscripciones de tarifa plana de hace un par de a\u00f1os han ido desapareciendo. Adem\u00e1s, los principales modelos de LLMs llevan tiempo cobrando de forma proporcional por el consumo de tokens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este contexto, las dudas de las organizaciones est\u00e1n m\u00e1s que justificadas: todo el ecosistema ten\u00eda claro que era cuesti\u00f3n de tiempo que los consumos de Rovo tuvieran un precio. Y eso ha hecho que durante estos meses haya sido un poco m\u00e1s dif\u00edcil defender el despliegue de iniciativas de adopci\u00f3n. Porque era imposible predecir cu\u00e1nto pasar\u00edan a costar cuando llegara ese momento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por estos motivos, es una buena noticia que podamos empezar a despejar inc\u00f3gnitas.<\/span><\/p>\n<p><b>La primera inc\u00f3gnita despejada es la fecha de corte: el nuevo modelo UBP de Atlassian de facturaci\u00f3n (Usage-Based Pricing, o basado en consumo) entrar\u00e1 en vigor a partir del 3 de diciembre de 2026.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hasta ese momento, se podr\u00e1 comprobar cu\u00e1ntos cr\u00e9ditos se est\u00e1n consumiendo, pero Atlassian no cobrar\u00e1 todav\u00eda ni un c\u00e9ntimo.<\/span><\/p>\n<figure id=\"attachment_53934\" aria-describedby=\"caption-attachment-53934\" style=\"width: 1274px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-53934 size-full\" src=\"https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-1.webp\" alt=\"modelo UBP Atlassian\" width=\"1274\" height=\"414\" srcset=\"https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-1.webp 1274w, https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-1-300x97.webp 300w, https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-1-1024x333.webp 1024w, https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-1-768x250.webp 768w, https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-1-1200x390.webp 1200w, https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-1-120x39.webp 120w, https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-1-81x26.webp 81w\" sizes=\"auto, (max-width: 1274px) 100vw, 1274px\" \/><figcaption id=\"caption-attachment-53934\" class=\"wp-caption-text\">Atlassian ha anunciado un importante cambio en el modelo de precios que entrar\u00e1 en vigor el pr\u00f3ximo 3 de diciembre.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Este cambio afecta directamente a c\u00f3mo se consumen y se miden capacidades clave en sus principales Apps y Collections: Jira, Confluence, BItbucket, Rovo, Service Collection, Teamwork Collection, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde el equipo de <\/span><b>Vendor Solutions<\/b><span style=\"font-weight: 400;\"> en <\/span><b>Sngular<\/b><span style=\"font-weight: 400;\"> desgranamos qu\u00e9 implica este nuevo paradigma, c\u00f3mo impacta en la gesti\u00f3n de tus plataformas y qu\u00e9 acciones deber\u00edas tomar durante el periodo de adaptaci\u00f3n que ofrece la compa\u00f1\u00eda.<\/span><\/p>\n<h2>\u00bfEn qu\u00e9 consiste el modelo UBP de Atlassian?<\/h2>\n<p><span style=\"font-weight: 400;\">Hasta la fecha, la mayor\u00eda de licencias Cloud de Atlassian se basaban principalmente en un modelo tradicional por tramos de usuarios (<\/span><i><span style=\"font-weight: 400;\">seat-based pricing<\/span><\/i><span style=\"font-weight: 400;\">) que cada vez est\u00e1 en entredicho en un momento en que todos nos preguntamos qu\u00e9 pinta tendr\u00e1 el SaaS dentro unos a\u00f1os.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El modelo UBP introduce mediciones por consumo para funciones avanzadas, con una estructura pensada para mantener el control presupuestario y evitar que los costes se disparen:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Volumen incluido (<\/b><b><i>Included Allowances<\/i><\/b><b>):<\/b><span style=\"font-weight: 400;\"> Los diferentes planes de licenciamiento mantendr\u00e1n una cuota de consumo compartida a nivel de organizaci\u00f3n para disponer de valor desde el primer d\u00eda. Estas cuotas ser\u00e1n hasta 10 veces superiores en el caso de contratar colecciones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Control total de l\u00edmites:<\/b><span style=\"font-weight: 400;\"> Los administradores de la organizaci\u00f3n podr\u00e1n fijar topes de uso para evitar desviaciones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Periodo de evaluaci\u00f3n:<\/b><span style=\"font-weight: 400;\"> Hasta el 3 de diciembre no se aplicar\u00e1n cobros adicionales por exceso de uso, permitiendo observar patrones de consumo sin que se repercutan costes.<\/span><\/li>\n<\/ul>\n<h2>Las 5 \u00e1reas clave del nuevo modelo de uso<\/h2>\n<p><span style=\"font-weight: 400;\">La nueva facturaci\u00f3n por consumos se articula principalmente en cinco pilares dentro de las aplicaciones y colecciones de Atlassian:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cr\u00e9ditos de Rovo (IA y Teamwork Graph):<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Las interacciones b\u00e1sicas de IA mantendr\u00e1n una cobertura est\u00e1ndar, mientras que las consultas avanzadas, el uso de agentes especializados y las llamadas a la API enriquecida de <\/span><i><span style=\"font-weight: 400;\">Teamwork Graph<\/span><\/i><span style=\"font-weight: 400;\"> utilizar\u00e1n <\/span><a href=\"https:\/\/www.atlassian.com\/software\/rovo\"><span style=\"font-weight: 400;\">cr\u00e9ditos de Rovo<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<figure id=\"attachment_53936\" aria-describedby=\"caption-attachment-53936\" style=\"width: 1274px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-53936\" src=\"https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-2-api-teamwork-graph.webp\" alt=\"modelo UBP Atlassian API Teamwork Graph\" width=\"1274\" height=\"786\" srcset=\"https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-2-api-teamwork-graph.webp 1274w, https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-2-api-teamwork-graph-300x185.webp 300w, https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-2-api-teamwork-graph-1024x632.webp 1024w, https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-2-api-teamwork-graph-768x474.webp 768w, https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-2-api-teamwork-graph-1200x740.webp 1200w, https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-2-api-teamwork-graph-120x74.webp 120w, https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-2-api-teamwork-graph-81x50.webp 81w\" sizes=\"auto, (max-width: 1274px) 100vw, 1274px\" \/><figcaption id=\"caption-attachment-53936\" class=\"wp-caption-text\">Las llamadas a la API del Teamwork Graph se encuentran entre las acciones avanzadas que consumir\u00e1n cr\u00e9ditos.<\/figcaption><\/figure>\n<p>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00e9tricas de Automatizaci\u00f3n por Pasos (<\/b><b><i>Automation Steps<\/i><\/b><b>):<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">La medici\u00f3n de las automatizaciones deja de contabilizarse por ejecuciones completas de reglas y pasa a medirse por <\/span><b>pasos ejecutados<\/b><span style=\"font-weight: 400;\"> (Automation <\/span><i><span style=\"font-weight: 400;\">steps<\/span><\/i><span style=\"font-weight: 400;\">), ofreciendo un desglose m\u00e1s detallado del uso de cada flujo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gesti\u00f3n centralizada de Assets:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">La gesti\u00f3n de objetos de Assets (para usuarios de Jira y la colecci\u00f3n Teamwork) pasa a administrarse de forma centralizada desde <\/span><i><span style=\"font-weight: 400;\">Atlassian Administration<\/span><\/i><span style=\"font-weight: 400;\">, aplicando mediciones por volumen a partir del l\u00edmite de uso incluido.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Resoluciones de Agentes de IA (Customer Service Management):<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">En la aplicaci\u00f3n Customer Service Management de la Service Collection, las m\u00e9tricas medir\u00e1n las solicitudes que la IA resuelva de principio a fin sin necesidad de escalar la consulta a un agente humano. Es decir: <\/span><b>los agentes de CSM solo te cobran por la m\u00e9trica de Zero-Touch Resolution<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gobernanza y recursos en Bitbucket Cloud:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Los recursos medidos de Bitbucket (minutos de compilaci\u00f3n en <\/span><i><span style=\"font-weight: 400;\">Pipelines<\/span><\/i><span style=\"font-weight: 400;\">, almacenamiento en <\/span><i><span style=\"font-weight: 400;\">Git LFS<\/span><\/i><span style=\"font-weight: 400;\"> y almacenamiento de <\/span><i><span style=\"font-weight: 400;\">Packages<\/span><\/i><span style=\"font-weight: 400;\">) pasan a gestionarse de forma centralizada a nivel de organizaci\u00f3n dentro de <\/span><i><span style=\"font-weight: 400;\">Atlassian Administration<\/span><\/i><span style=\"font-weight: 400;\"> (en lugar de por <\/span><i><span style=\"font-weight: 400;\">workspace<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ol>\n<h2>Pasos recomendados para optimizar tu entorno antes de diciembre<\/h2>\n<figure id=\"attachment_53935\" aria-describedby=\"caption-attachment-53935\" style=\"width: 1274px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-53935\" src=\"https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-3-usage-needs.webp\" alt=\"modelo UBP Atlassian usage needs\" width=\"1274\" height=\"856\" srcset=\"https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-3-usage-needs.webp 1274w, https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-3-usage-needs-300x202.webp 300w, https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-3-usage-needs-1024x688.webp 1024w, https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-3-usage-needs-768x516.webp 768w, https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-3-usage-needs-1147x771.webp 1147w, https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-3-usage-needs-120x81.webp 120w, https:\/\/partners.sngular.com\/atlassian\/wp-content\/uploads\/2026\/09\/modelo-ubp-atlassian-3-usage-needs-81x54.webp 81w\" sizes=\"auto, (max-width: 1274px) 100vw, 1274px\" \/><figcaption id=\"caption-attachment-53935\" class=\"wp-caption-text\">Atlassian permite hacer una estimaci\u00f3n del impacto de los consumos actuales en el nuevo modelo.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Dispones de un margen de tiempo de tres meses para auditar tu plataforma y ajustar tus flujos antes de la entrada en vigor del nuevo modelo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consulta tu panel de uso:<\/b><span style=\"font-weight: 400;\"> Accede al <\/span><a href=\"https:\/\/admin.atlassian.com\/\"><span style=\"font-weight: 400;\">dashboard de uso de la plataforma en Atlassian Administration<\/span><\/a><span style=\"font-weight: 400;\"> para analizar las tendencias de consumo de tu organizaci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Audita tus reglas de automatizaci\u00f3n:<\/b><span style=\"font-weight: 400;\"> Eval\u00faa y simplifica reglas complejas para optimizar el n\u00famero de <\/span><i><span style=\"font-weight: 400;\">pasos de automatizaci\u00f3n<\/span><\/i><span style=\"font-weight: 400;\"> ejecutados en tus proyectos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consulta las tablas de consumo y calculadoras:<\/b><span style=\"font-weight: 400;\"> Puedes revisar los detalles t\u00e9cnicos, tablas de tarifas por uso y la calculadora de estimaci\u00f3n en el portal de <\/span><a href=\"https:\/\/www.atlassian.com\/resources\/usage\"><span style=\"font-weight: 400;\">recursos sobre Usage-Based Pricing de Atlassian<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Configura l\u00edmites y alertas:<\/b><span style=\"font-weight: 400;\"> Define topes de uso en el panel de administraci\u00f3n para recibir notificaciones y asegurar que los servicios cr\u00edticos sigan funcionando sin interrupciones.<\/span><\/li>\n<\/ul>\n<h2><b>C\u00f3mo te ayudamos desde Sngular<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El paso a modelos basados en uso ofrece una gran flexibilidad para escalar capacidades bajo demanda, pero requiere una gobernanza clara para garantizar la m\u00e1xima eficiencia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nuestro equipo Atlassian te acompa\u00f1a en la revisi\u00f3n de tu arquitectura Cloud, la optimizaci\u00f3n de tus reglas de automatizaci\u00f3n y la estimaci\u00f3n de tus necesidades de consumo de Rovo y Assets antes de la fecha l\u00edmite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si quieres analizar el impacto en tu organizaci\u00f3n, ponte en contacto con nuestro equipo de <\/span><b>Vendor Solutions Sales<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<div class=\"p\">\n            <strong>Estrella Lend\u00ednez<\/strong> - 8 de September de 2026\n            \/ Comparte:<style>\r\n.tnf_share#tnfShare64684 {\r\n    display: inline-block;\r\n    padding: 0 0.5rem;\r\n    font-size: 18px;\r\n}\r\n#tnfShare64684 .tnf_share_net {\r\n    display: inline-block;\r\n    padding: 0 0.5rem;\r\n    position: relative;\r\n}\r\n#tnfShare64684 img {\r\n    width: 18px;\r\n    height: 18px;\r\n}\r\n#tnfShare64684 .tnf_share_net i {\r\n    vertical-align: middle;\r\n}\r\n#tnfShare64684 .special-copy-icon {\r\n    font-size: 16px;\r\n}\r\n#tnfShare64684 .tnf_share_net a, .as-linkable {\r\n    color: #6f6f6f 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<\/div>\n<\/div><\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"Modelo UBP de Atlassian: claves, impacto y c\u00f3mo prepararte antes de diciembre Atlassian adoptar\u00e1 el modelo de facturaci\u00f3n basado en consumo Usage-Based Pricing (UBP) el 3 de diciembre de 2026, transformando el esquema tradicional por usuario en mediciones por uso real. 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En los \u00faltimos meses, muchos de nuestros clientes nos han estado haciendo la misma pregunta: \u00bfCu\u00e1ndo empezar\u00e1 Atlassian a cobrar por el uso de Rovo y cu\u00e1nto van a costar los cr\u00e9ditos? 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